In this spot, Santander suggest they're the bank most receptive to your business ideas. People are shown going about their daily lives, and above the heads of many of them little light bulbs glow to indicate inspiration. It's visually arresting and demonstrates that you don't have to always go in with the hard sell to communicate a message such as this.
Agency: Arnold Worldwide (USA)
Creative Director(s): Rob Kottkamp / John Kearse TV Producer: Spring Clinton Smith Film Prod Co: Thomas Thomas
Director: Kevin Thomas
Producer: Trent Simpson
Executive Producer: Philippa Thomas
Dir of Photography: Richard Henkels
Production Manager: Matt Bulaitis
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