Slendertone has appointed Cirkle to handle its six figure consumer and social account.
The muscle toning specialist has asked the agency to raise the profile of the company through a 'Focus on your Finish' influencer and content generation campaign.
Charlotte Cordell, UK/IRE marketing manager at Slendertone, said: "Having witnessed numerous pitches over the years, Cirkle's insights, freshness of creative thinking and enthusiasm were highly infectious. We've every confidence that our partnership will power our brand to even greater heights, helping achieve our aggressive growth plans."
Kay Glover, associate director at Cirkle, said: "Slendertone has manufactured premium, clinically-proven muscle toning products for arms, abs, bums and faces for over 50 years and it's this rich heritage we want to unlock to increase advocacy amongst new and existing cohorts. It’s about making the brand relevant to them - creating fans and converting them to life-long fans."
Cirkle will begin activity in January.