Lexis adds Red Bull’s global head of social media to team
Lexis has announced the appointment of Tessa Barrera, previously global head of social media at Red Bull, as head of social media.
In her previous role, Barrera led the global social media activity for the Red Bull Stratos project, and was responsible for the creation of both global and local market social media strategies in 165 countries.
Dominic Shales, head of digital, planning and content at Lexis, said of the appointment: “Tessa’s arrival is going to give a massive boost to Lexis and our clients. We are already doing some outstanding work in social media and community management, but her experience will help take us to a different level. Our whole approach as an agency is about driving recommendations for brands through creative, integrated storytelling - Tessa’s capabilities are perfectly suited to this.”
Lexis provides communication and marketing services at a global, international or UK level for a wide range of clients such as Coca-Cola, Harley-Davidson, Pizza Hut and Costa Coffee.
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