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Jaguar F-TYPE Coupé unveiled #FromTheShadows in LA


By Ishbel Macleod, PR and social media consultant

November 20, 2013 | 1 min read

The Jaguar F-TYPE Coupé has been unveiled in LA, with a ‘hidden’ image available online in the next stage of a social media campaign active across Jaguar’s Facebook, Instagram, Google+, Twitter and YouTube channels.

Created with We Are Social, the #FromTheShadows campaign will see a ‘secret dark room’ with the hidden image, which will only be visible to people who enter a secret code that will be hidden within some of Jaguar’s teaser assets, and key ‘insider’ online sites.

Yesterday, a #FromTheShadows Tumblr channel was launched, which will be used to amalgamate the campaign content.

The car was unveiled on 19 November, the eve of the Los Angeles auto show.


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