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Jaguar Social Media Drum News

Jaguar F-TYPE Coupé unveiled #FromTheShadows in LA


By Ishbel Macleod | PR and social media consultant

November 20, 2013 | 1 min read

The Jaguar F-TYPE Coupé has been unveiled in LA, with a ‘hidden’ image available online in the next stage of a social media campaign active across Jaguar’s Facebook, Instagram, Google+, Twitter and YouTube channels.

Created with We Are Social, the #FromTheShadows campaign will see a ‘secret dark room’ with the hidden image, which will only be visible to people who enter a secret code that will be hidden within some of Jaguar’s teaser assets, and key ‘insider’ online sites.

Yesterday, a #FromTheShadows Tumblr channel was launched, which will be used to amalgamate the campaign content.

The car was unveiled on 19 November, the eve of the Los Angeles auto show.

Jaguar Social Media Drum News

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