Strongbow will tonight unveil the latest 30- second trailer for its Earn It campaign during half-time at tonight’s England v Germany game.
The latest in a series of ‘earn it’ challenges, the football challenge is specifically aimed at getting those guys who always claim they could have scored that missed penalty to step up and prove it.
Created by St Lukes, the trailer shows regular guy Jared Aransibia, chosen from thousands of applicants, prepare with coach Stuart Pearce for a once in a lifetime opportunity of scoring a penalty 'for England' against football rivals Germany.
Sam Fielding, Strongbow marketing manager at Heineken, said: "Tonight’s game between Germany and England presents the perfect opportunity for us to introduce Jared's challenge to football fans across the country. Jared stepped up to a once in a lifetime opportunity alongside Coach Stuart Pearce that provided us with some fantastic and engaging content people will love to watch.”
The full content following Jared’s journey along with the result of the penalty will be available on the Strongbow website from 8pm.
The first Strongbow Challenge, which went online last month, featured a club cricketer from Dorset facing an over from England fast bowler Jimmy Anderson.
Media planning and buying for the campaign was handled by MediaVest.