The Drum Awards Festival - Extended Deadline

-d -h -min -sec


Beiersdorf expands MEC remit on €100m media business in Europe


By Ishbel Macleod, PR and social media consultant

November 14, 2013 | 1 min read

Beiersdorf has retailed MEC to its €35m media account in Italy, as well as adding Spain, Portugal and Greece to the agency’s portfolio.

MEC beat incumbents Havas Media in Spain and OMD in Greece and Portugal to claim the contracts, altogether worth €65m.

GroupM also handles Beiersdorf’s business in the UK, Ireland, The Low Countries, Denmark, Sweden, Norway, Finland and Iceland, while Carat will continue to work in Germany and France.

Personal care company Beiersdorf includes brands such as Elastoplast and Nivea.


Content created with:

More from Beiersdorf

View all


Industry insights

View all
Add your own content +