Massey Ferguson unveils new website with Rufus Leonard


By Ishbel Macleod | PR and social media consultant

November 13, 2013 | 1 min read

Massey Ferguson has unveiled its new .com website at the world's largest agricultural machinery fair in Germany, Agritechnica.

Created by Rufus Leonard, the site looks to promote the company as a world leader in digital communications within the agro machinery market place.

The concept behind the new .com site was to take the strengths of the brand and evolve them on-line, striking a new chord within the agricultural manufacturing business, with clear navigation and the ability to work on tablet and mobile devices.

In addition to the design and build project Rufus has recently agreed a master service agreement with Massey Ferguson to provide on-going support and maintenance for the site.

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Rufus Leonard

Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.

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