The Interactive Advertising Bureau (IAB) has launched a Publisher-in-Residence program to leverage the knowledge base and thought leadership of senior digital media executives as a resource for IAB to better understand the most important challenges and opportunities facing digital publishers.
Industry veteran Peter Naylor has been named the first executive to hold the position, having been Chairman of the IAB Board of Directors from February 2012 through February 2013.
“Akin to Entrepreneur-in-Residence consulting roles at venture capital firms, we look to this new Publisher-in-Residence program as a way for IAB to get the inside track on what’s next for the interactive marketplace,” said Randall Rothenberg, president and CEO, IAB.
“Peter’s wealth of leadership experience, not to mention his longstanding commitment to IAB initiatives, makes him an incredibly valuable resource.”
Until recently, Naylor was the executive vice president of sales for NBC News Digital, helming sales for NBCNews.com, MSNBC.com, CNBC.com, Today.com and iVillage.com.
Prior to that, he oversaw advertising sales for the company’s entertainment and sports digital properties.
“As an interactive publisher I appreciate the challenge of IAB member companies who are trying to diagnose exactly where they want to position their products and services in today’s dynamic market,” said Naylor. “I hope to add value to the IAB and the member companies because I walk in their shoes and understand their challenges. It's a privilege to contribute my time helping the IAB and its members grow and succeed.”