Santander has launched a $200m rebranding campaign in the US, including television and print advertising, sports sponsorships, new products, and a refreshed online presence.
Central to the activity is a spot featuring actor Robert De Niro. In it, Santander offers to send its Extra 20 Checking Account customers to a premiere with De Niro. But it turns out the actor is the last person you’d want to go with.
The ad, titled ‘Movie Marathon’, was created by Arnold Worldwide.
Chief Creative Officer: Pete Favat
Creative Directors: John Kearse and Rob Kottkamp
Art Director: Matt Sharpe
Copywriter: Pete Shamon
Producer: Spring Clinton-Smith
Production Company: O Positive
Director: Jim Jenkins
Editorial Company: Big Sky Edit
Editor: Chris Franklin
VFX: Big sky