Santander launches US rebrand campaign featuring Robert De Niro

Santander has launched a $200m rebranding campaign in the US, including television and print advertising, sports sponsorships, new products, and a refreshed online presence.

Central to the activity is a spot featuring actor Robert De Niro. In it, Santander offers to send its Extra 20 Checking Account customers to a premiere with De Niro. But it turns out the actor is the last person you’d want to go with.

The ad, titled ‘Movie Marathon’, was created by Arnold Worldwide.

Credits

Chief Creative Officer: Pete Favat

Creative Directors: John Kearse and Rob Kottkamp

Art Director: Matt Sharpe

Copywriter: Pete Shamon

Producer: Spring Clinton-Smith

Production Company: O Positive

Director: Jim Jenkins

Editorial Company: Big Sky Edit

Editor: Chris Franklin

VFX: Big sky

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