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Lyle’s Golden Syrup unveils festive tin with Design Bridge

Lyle’s Golden Syrup has unveiled a limited edition festive tin in time for Christmas, following successful limited edition tin designs in 2012 marking the Queen’s Diamond Jubilee and Halloween.

The tin, created by Design Bridge, has been unveiled as part of Selfridges ‘Gingerbread Lost London’ Christmas window display designed by Bompas & Parr and created by the Biscuiteers.

“Design Bridge has been the perfect partner during the process, providing a strategic understanding of the brand, our heritage, and the market place. With this special Christmas limited edition tin, rich in its vibrancy and premium design, it delivers fantastic on shelf standout during the festive season,” Elpida Gailani, senior brand manager of Lyle’s Golden Syrup, said.

“We’re very pleased with the festive limited edition Lyle’s Golden Syrup tin. We were so impressed by the breadth of ideas and creativity Design Bridge delivered for last year’s Halloween limited edition tin, as well as how well it performed on shelf, we were eager to replicate this and do something equally as engaging for Christmas.”

The agency had been briefed to highlight Christmas baking ideas, while retaining the brand’s iconic arch shape, classic lettering style and Victorian detailing.

Asa Cook, creative director at Design Bridge, commented: “This design project was focused on celebrating Christmas with a fun and striking design, yet one which looked classically simple and in line with Lyle’s Golden Syrup iconic brand architecture. We wanted to create something truly collectable that shoppers would want to keep, reuse and display.”

The tins play on the traditional Christmas phrase ‘eat, drink and be merry’ with the words ‘bake, eat and be merry’ emblazoned on the label.