HMV relaunches PureHMV loyalty programme as part of brand overhaul

HMV has relaunched its rewards programme, PureHMV, saying it will honour legacy points from the old company at its own cost. The move comes just one week after the company unveiled a completely overhauled website.

PureHMV was originally launched in 2008, with members earning points for money spent in store and online which could then be redeemed against experiences, merchandise or money off in store.

However. many of PureHMV’s one million active members had point balances on their cards when the previous HMV Group went into administration in January 2013.

Now, under new ownership as part of the Hilco Capital group, HMV is offering to honour legacy points from the old company at its own cost. Customers have until 31 January 2014 to reactivate their account on the purehmv.com website and their previous point balance will be transferred over within 14 days.

“We’re delighted to bring PureHMV back to our loyal customers and thank them for their patience whilst we rejuvenated the programme. Returning previous point balances to our members in the run up to Christmas, whilst also inviting new members to join, is great news for all HMV enthusiasts who want access to great offers and exclusive money can’t buy opportunities,” said Dan Truscott, managing director of PureHMV.

Rewards available at launch include the Official 1D book signed by all five members; a Wolverine poster signed by Hugh Jackman; the chance to win an all-expenses-paid trip to Berlin to see Keane in concert and a signed Jake Bugg guitar.

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