Brand USA and ESPN launch online campaign to ‘get Brits in the game’

Brand USA and ESPN have partnered to create 51 new sport tourism and destination feature videos in a bid to get Brits involved with US sports teams.

Two and three minute videos have been built into an interactive map called the United States of Sports on DiscoverAmerica.com. They focus on the major US sports teams and where tourists can watch a game, as well as the various sporting activities that visitors can get involved in across America.

In addition to features on the NFL, NBA and MLB, the videos also show the more unusual events going on throughout the year such as a ground quidditch tournament in Illinois; Powwows in Oklahoma; and the Tour de Donut in Ohio.

“This is an exciting launch for us. To have this number of destination videos at such high quality that we can showcase to consumers considering a holiday in the USA is incredible, and will hopefully help them in their decision about which destinations to visit,” explained Chris Thompson, president and CEO Brand USA.

Thompson continued: “By showcasing such variety of both sporting and recreational activities, we aim to inspire visitors to look at our country and the diverse and unique tourism opportunities available across the United States. Sport draws Americans together and for visitors getting tickets to a sporting event is the perfect way to get involved in the American way of life. We want everyone to get in the game.”

To further encourage tourists to get involved, ESPN and Brand USA have created a ‘Get in the Game’ app, which suggest American sports teams to follow based on how the user answers a series of questions.

Brand USA is the tourism marketing body for the United States of America. The activity with ESPN comes as part of the wider campaign it launched earlier this year, asking Brits to ‘Discover this land, like never before’.

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