News Corp sells Australian media monitoring business
The media monitoring business of the Australian Associated Press in Australia and New Zealand, majority owned by News Corp, is to be sold.
News Corp are selling to iSentia
The sale to iSentia is contingent on clearance from the Australian Competition and Consumer Commission.
AAP chief executive Bruce Davidson said the sale would allow AAP to focus on and expand its core editorial business to meet the challenges of the changing media landscape in Australia.
"MediaNet, Pagemasters and our core editorial services have great growth potential and we will be focusing our efforts in those areas," he said.
"Particularly in light of the changes in the publishing industry we believe we have to continually keep up with the news services and we need to continually invest in that side of the business.
"The main reason for the sale is an opportunity to reinvest in the rest of the business."
AAP’s media monitoring clients include the Department of Education, Employment & Workplace Relations, Toyota, ASIC, CSL, the Australian Electoral Commission, the Australian Taxation Office, the Productivity Commission, Edelman Australia, Suncorp and Stockland Corp.