Cannes-Do Festival Banner
Digital Transformation

Talk Talk appoints ArtScience to help re-position brand as a TV platform through social media channels

By Angela Haggerty | Reporter



Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

October 28, 2013 | 2 min read

Talk Talk has appointed ArtScience to handle its UK social media account to help alter its brand positioning from broadband supplier to TV platform.

Talk Talk Plus TV was named the fastest-growing new TV business in the UK in May after signing up 150,000 subscribers in Q1 of 2013, and the brand also hired former Facebook executive and head of the Tech City Investment Organisation Joanna Shields to advise on growth strategy.

Appointment: ArtScience secured the Talk Talk account

Patrick Lynch, head of online marketing at Talk Talk, said: “We’re really keen to work with the agency to move our brand forward via social media and enhance our relationship with current customer, as well as welcoming potential new ones.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The agency won the account following a five-way pitch and the win adds to previous work for Talk Talk for its sponsorship of The X Factor from 2010.

Digital Transformation

Content created with:

Established in 2000, we've been at the forefront of digital innovation for over a decade. We have a mixture of retained and project clients, across the UK, EMEA and global territories, ranging from start-ups to global corporates.  

Find out more

More from Digital Transformation

View all


Industry insights

View all
Add your own content +