Xbox One unveils new TV ad with CP&B
Xbox One is set to unveil a new TV ad in America tonight during Sunday Night Football on NBC, before subsequently rolling out around the world.
Created by CP&B and directed by Bryan Buckley, the campaign will launch in the UK next week.
Called ‘Invitation’ the campaign highlights characters and content from games, sports, movies and TV shows that are part of Xbox One, who literally come into your world and invite you into theirs.
Content created with:
Crispin Porter Bogusky
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