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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: Specsavers - Workout

Specsavers has unveiled its latest ad

This is one of those commercials that has such a perfect moment of unexpected comedy that you enjoy it each time you watch it. We're talking - of course - of the moment when the elderly residents of a care home resign themselves to the mistake unfolding in front of them and gamely attempt to follow the energetic moves of the myopic fitness instructor.

Agency: Specsavers

Creative Director(s): Graham Daldry

Creative Team: Neil Brush / Simon Bougourd

TV Producer: Sam Lock

Film Prod Co: Hungry Man

Director: Tim Bullock

Producer: Matt Jones

Post-Prod House: MPC

Editing House: The Whitehouse

Editor: John Smith

Audio House: Soho Square Studios

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