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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Nostalgic PlayStation 4 ad plays up brand history

Sony is taking PlayStation gamers on a trip down memory lane with its latest PlayStation 4 advert, depicting the evolution of the lineage from the very first console back in 1997 up to the present day.

Presented from the perspective of a single bedroom it documents the changing fashions, games and technologies which defined each era complete with period start-up jingles.

Set in a London tower block it shows the rapidly evolving skyline of the city in that time, highlighting change in the real world as well.

The PlayStation 4 is scheduled for launch next month.

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