Former Qantas ad boss hired to launch National Rugby League branded news portal
Lewis Pullen, the former marketing chief at Qantas, has been hired by the National Rugby League to launch its new branded news portal appointed.
Lewis Pullen
The digital marketing and content lead role has been newly created by the NRL.
Pullen joins in December.
“We have been committed to building a team that can grow the game significantly in the years ahead,” NRL chief executive Dave Smith said.
“Lewis’s experience in strategic brand marketing and digital content is the perfect fit for what we are looking to achieve in growing the value of Rugby League.
“With Jim Doyle, Todd Greenberg, Paul Kind, Mark Wilson, Shane Mattiske and Nick Weeks we are putting together a team that can unlock the game’s true potential," he added.
Pullen told The Australian newspaper that the portal was “not designed to be a rival to other sports media outlets, but offer NRL fans a direct relationship with the sports.”
It added: “His role will focus on second screen opportunities for NRL, as well as trying to make it more ‘female and family friendly’ approach to its marketing.