The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (8 November). Submit your vote before Wednesday 23 October to guarantee your favourite makes it into the printed magazine.To submit work for future publication contact gillian.west@thedrum.com.
LMC Design: Blueberry Brothers of Devon brand identity
Brand: Blueberry Brothers of DevonTitle: Brand IdentityAgency: LMC DesignAgency Website: http://www.lmcdesign.co.ukCreative Director: David JohnstoneDesigner: Matthew BatesIllustrator: Matthew BatesPublished: 2013Short Rationale (optional): Nick and Toby Hewison own a smallholding in Devonshire. One of the fields was rather quaintly called Yonder Field and they filled it with blueberry bushes. The bushes flourished in the Devonshire climate and the brothers set up a company, Yonder Berries, to sell their tasty crop to local retailers and at farmers’ markets. Toby and Nick felt that their juicy produce needed a wider audience and with help from LMC Design created a new brand appropriately called “The Blueberry Brothers”. Nick and Toby have developed a range of blueberry-based products from chocolates, muffins and cheeses to a beer.The Blueberry brothers are bonkers about all things blueberry and it seemed to the LMC Design team appropriate to create an identity that showed them where they most like to be – in a field of blueberry bushes. The identity and the packaging created by LMC have gone down rather well with retailers and their customers and there are lots more products being developed. The latest products to hit the market in time for Christmas include a new blueberry beer, some fabulous chocolate truffles and a punnet of marzipan blueberries.
Frontera Group: UK Hair Clinic 'Restore the hair, restore the man' campaign
Brand: UK Hair ClinicTitle: Restore the hair, restore the manHeadline copy and text (in English): It doesn’t have to end this way. Restore the hair, restore the man.Agency: Frontera GroupAgency Website: http://www.fronteralondon.comCreative Director: Bruno CepollinaArt Director: Francesc CovesCopywriter: Anthony UnderhillIllustrator: Stuart JacksonPublished: 2013
RKCR/Y&R: Marks & Spencer 'ultimate sandwiches' posters
Brand: Marks & SpencerTitle: The ultimate sandwiches for the ultimate lunchAgency: RKCR/Y&RAgency Website: http://www.rkcryr.comCreative Director: Mark RoalfeArt Director: Tim BrookesCopywriter: Phil ForsterAdditional Credits: Typography: Tim Brookes, Lee AldridgePublished: July 2013
M&C Saatchi: Transport for London print campaign
Brand: Transport for LondonHeadline copy and text (in English): “We really don't mean to chide but try to move along inside, so fellow travellers won't have to face an invasion of their personal space.Please move down inside the carriage and make room for others.”“It's tempting to obstruct the doors, until you know what this can cause. It doesn't just delay the train, but can cause damage, hurt and pain.Avoid unnecessary delays. Don't hold the doors open.”Agency: M&C SaatchiAgency Website: http://www.mcsaatchi.comArt Director: Matt Allen, Dom Baker, Matt RoachCopywriter: Mark Goodwin, Matt RoachAdditional Credits: Planner: Stuart HarrisonPublished: 2013
Evian in collaboration with Elie Saab: Evian limited edition bottle design
Brand: EvianTitle: Limited edition bottle designAgency: Evian in collaboration with Elie SaabCreative Director: Elie SaabArt Director: Elie SaabShort Rationale (optional): Limited edition Evian bottle featuring signature Elie Saab lace pattern. The partnership is the latest Evian association with international fashion brands over the last six years. “We are thrilled to see our bottle dressed by Elie Saab: this masterful artist designed a unique, subtle lace gown for our glass limited edition that elegantly underlines its purity while capturing how unique and precious the evian water is,” said Martin Renaud, president Evian Volvic World.
Mind Design: Feral Sphere Identity
Brand: Feral SphereTitle(s): Feral Sphere Identity Agency: Mind DesignAgency website: http://minddesign.co.ukCreative Director: Holger JacobsArt Director: Holger JacobsIllustrator: Lenia HauserPublished: August 2013Short rationale (optional): We designed the identity for the new t-shirt and fashion label 'Feral Sphere' by Holly James. Our design is inspired by Japanese Shinto spirits and the ghost in the TV series 'Lost'. As with most of our work there are many logos and none. Each configuration has its own Japanese name. Some of the letters on all printed materials are mirrored or turned upside down; they represent those people who can see ghosts or spirits. Illustrations by Lenia Hauser.
Spin: Matthew Hilton watch design
Brand: Matthew HiltonTitle(s): WatchAgency: SpinAgency website: http://spin.co.ukCreative Director: Tony BrookIllustrator: Callin MackintoshAdditional credits: Designer Callin MackintoshPublished: September 2013
VCCP: O2 International Sim advert
Brand: O2Title: International SimAgency: VCCPAgency Website: http://www.vccp.comCreative Director: Darren Bailes, Jim ThorntonAdditional Credits: Creative Team: Jonny Parker, John McLaughlinTV Producer: Rebecca O'SullivanFilm Prod Co: Passion PicturesDirector: LoboProducer: Katie MackinExecutive Producer: Alex WebsterPublished: October 2013
Anagrama: Checklist brand identity
Agency: AnagramaAgency Website: http://www.anagrama.comCreative Director: AnagramaArt Director: AnagramaCopywriter: AnagramaIllustrator: AnagramaPhotographer: Caroga PhotographerShort Rationale (optional): Checklist specializes in custom event planning, especially for milestone occasions, such as birthdays, anniversaries, graduations, holiday parties and corporate events. Their services are custom, catered exclusively for each client's unique needs and always aim towards sweet perfection. Our design proposal gives Checklist an institutional look (proper of a university or college) with a jovial colour palette. The combination is meant to convey commitment and trustworthiness, but with a youthful feminine touch that ensures that every detail is never overlooked but always cared for. The pastel colours are gentle, cosy and soothing, the deep blue serious and convincing. The type selection, reminiscent of 1950s secretarial typewriting, goes hand in hand with the conservatory institutional and feminine attention to detail concept.
Deutsch LA: Diamond Nuts TV campaign
Brand: Diamond NutsAgency: Deutsch LAAgency Website: http://www.deutschinc.comGroup Creative Director: Gavin Lester, Jason ElmCreative Director: David DeRoma, Cliff LeichtAdditional Credits: Creatives: Jennifer Lai, Kevin Martin, Matt MeszarosProduction Company: Biscuit FilmworksDirector: Mike MaguirePublished: 2013
Pentagram: Archtober event graphics
Brand: ArchtoberTitle: Event graphicsAgency: PentagramAgency Website: http://www.pentagram.comPartner-in-charge and designer: Luke HaymanAdditional Credits: Designers: Shigeto Akiyama, Ellen PetersonPublished: October 2013
AMV BBDO: V&A Museum 'Mind of a Child – Eye of an Artist' posters
Brand: V&A MuseumTitle: Mind of a Child – Eye of an Artist Agency: AMV BBDO Agency Website: http://www.amvbbdo.comArt Director: Thiago de MoraesCopywriter: Mark FairbanksAdditional Credits: Agency Account Man: Nick AndrewCreative Production Partner: Kirstie JohnstoneProduction Partner: Central Illustration AgencyDirector (Central Illustration Agency): Ben CoxPublished: October 2013Short Rationale (optional): AMV BBDO together with the Central Illustration Agency has created a standout new campaign for the V&A Museum of Childhood, to tie into this year’s national Big Draw campaign: ‘Draw Tomorrow’. Rather than a traditional advertising campaign, this year AMV BBDO and CIA (celebrating their 30th anniversary) hosted an event at the V&A Museum of Childhood which turned a group of children into the most free-thinking art directors ever.
Igloo: Harridge Group identity and website
Brand: Harridge GroupTitle(s): Harridge Group identity and websiteAgency: IglooAgency website: http://www.goigloo.comSenior Designer: Mike ScottDesigner: Kirsty Macdiarmid Project Manager: Olly LockettLead Developer: James GrettonDeveloper: Tom SwainCopywriter: Afy NouPublished: October 2013Short rationale: A new name and identity for a business travel company. Referencing Harridge’s significant history and experience, the new logo combines an H completed by ‘EST. 1983’ with uppercase type for the company name. The same H mark unites the company’s three distinct brands: business travel, events, and luxury. A set of eight striped patterns recall aspects of English heritage and culture, particularly the aesthetic of upper-class College ties and cricket/rowing blazers in ‘club colours’. A site for the business travel side of the company is immediate, rich and engaging in the way it presents content and guides users through the services.
Bullsheep: GreenLife packaging design
Brand: GreenLifeAgency: BullsheepAgency website: http://thisisbullsheep.comCreative Director: Filip NemetArt Director: Filip NemetIllustrator: Filip NemetPhotographer: Pavle TaborošiShort rationale (optional): GreenLife is young and small company striving to bring nature into people's everyday life. I had the pleasure to be around since its beginning and to work on its visual identity as well as packaging for this amazing product. Product is closed with a slip knot tag, easy to open and to close tight again. Die cut notches on the paper band allow you to move the slip knot down as the tea is being spent.
Bulletproof: : International Cricket Council World Test Championship brand identity and visual identity system
Brand: International Cricket Council World Test ChampionshipTitle(s): Brand identity and visual identity system Headline and copy text (in English): Bulletproofing the ultimate Test Agency: BulletproofAgency website: http://www.wearebulletproof.comCreative Director: BulletproofArt Director: BulletproofCopywriter: BulletproofPublished: October, 2013Short rationale (optional): From the start, our intention was to create a global icon that was timeless, simple and elegant. It needed to represent the pinnacle of cricketing achievement whilst expressing the journey each team would take to qualification. We achieved this through the creation of ‘pathways’. These ‘pathways’ also become indicative of stumps, which dynamically wrap around the globe to represent the seam of a cricket ball.
