The Drum Awards Festival - Official Deadline

-d -h -min -sec

Food Unicef Instagram

Unicef asks Instagram users to take photos of empty plates in campaign for World Food Day


By Jennifer Faull, Deputy Editor

October 16, 2013 | 1 min read

Unicef has called upon social media to raise awareness of food shortage as part of World Food Day, today 16 October.

Working with Weapon7, Unicef’s #emptyplate campaign has targeted Instagram and Twitter users, asking people to post images of empty plates on the social networks using the campaign hashtag.

In stark contrast to the common images on sites like Instagram showing plates covered with food, Unicef hopes the campaign will increase awareness and highlight how we take food for granted.

Food Unicef Instagram

Content created with:


Ideas with little beating hearts. We create ideas that take on a life of their own and live beyond media, campaign plans and budgets.

Services Provided:...

Find out more

More from Food

View all


Industry insights

View all
Add your own content +