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Burton’s Biscuit Company

Wagon Wheels Wheelies rolls out new campaign with VCCP


By Ishbel Macleod, PR and social media consultant

October 15, 2013 | 1 min read

Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies.

Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November.

The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline ‘Discover 10 Epic Adventures’.

Stuart Wilson, chief marketing officer at Burton’s Biscuit Company, said: “With the phenomenal growth of Wagon Wheels, a Great British favourite, it’s the perfect time to build on this success and invest in Wagon Wheels Wheelies. These new posters really capture the epic spirit of Wagon Wheels Wheelies, an innovative new sharing biscuit for a new generation of Wagon Wheels lovers.”

This move follows Burton’s £2.5m investment for marketing Wagon Wheels last year.

Burton’s Biscuit Company

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UM London

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