Twitter to allow users ability to receive direct messages from people they don’t follow

Twitter has announced that it is rolling out an option which will allow users to receive direct messages (DMs) from any follower, even if the user does not follow the person in return.

It is believed that this move could help businesses and brands receive DMs from customers, as previously DMs could only be received if both parties were following each other, meaning the companies had to manually follow people if asking them to send details such as a customer number or email address.

The option to switch on the ability to receive DMs from all appears in the basic ‘account’ section of Twitter settings.

This comes at the same time as Twitter has rolled out the ability for marketers using Twitter’s AdProducts to schedule organic or promoted tweets up to a year in advance.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.