Volkswagen Commercial Vehicles appoints Limelight to grow B2B profile
Volkswagen Commercial Vehicles has appointed B2B PR firm Limelight to open the door for business partnerships and expand its profile in the B2B and marketing press.
Limelight's key focus will be promoting Volkswagon's commercial vehicles as the transporter of choice for businesses, as well as publicising the company's new customer-centric marketing strategy.
Pietro Panarisi, head of PR at VWCV, said: “We are delighted to have Limelight on board. In particular we were impressed with the team’s knowledge and understanding of our business as well their creative ideas and strategic approach. Their outstanding knowledge of the marketing and business press will be paramount to raising the profile of our brand promise.”
Susanna Simpson, founder and managing director of Limelight, commented: “Volkswagen Commercial Vehicles is one the strongest brands in its category, making them an extremely exciting client to be working with. Our experience and knowledge in the B2B sector is second to none and I’m confident we will produce some stunning results which will impact their business and deliver on its long-term goals and ambitions.”
The appointment comes after the car manufacturer reported record sales last month, up 10 per cent on 2012.