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Skiddle News UK

The Tab, Skiddle and Sick Chirpse added to w00t portfolio

By Gregor Cubie |

October 10, 2013 | 3 min read

The Tab, Skiddle and Sick Chirpse are the latest online publishers to task youth media firm, w00t, with managing their ad sales.

The Tab is a spoof red top newspaper started by graduates of Cambridge University and aimed at students, with issues available for 23 campuses nationwide. It attracts a reported 500,000 readers per month.

Sophie Wawro, commercial director of The Tab Media said of the deal: “We joined w00t Media because we feel they understand the complexities of the young adult market and have a real investment in finding interesting, relevant and diverse brands for us to work with. They’ll help us elevate our offering and attract high-calibre clients that complement our brand and resonate with our readers.”

Event listings site Skiddle receives over one million visitors every month, with Simon Dalley, its head of marketing, commenting: “w00t Media represents entertainment websites with a massive combined reach among young people who love music, movies, nightlife and festivals. They really understand Skiddle's unique position as a ticket outlet and what's on guide. They’ll help us deliver maximum visibility to event promoters and advertisers, alike, and I'm confident w00t will deliver the kind of quality ad campaigns that will really benefit from Skiddle's loyal user base and growing traffic.”

Youth news site Sick Chirpse started as a bedroom blog in 2010 but now has 400,000 users per month. Their commercial director James Martin said: "We joined the w00t portfolio because we like what they represented and, despite their huge reach, we know from the way they operate we’re not going to be lost in the weeds to other publishers.”

Dan McDevitt, joint managing director of w00t Media added; “We’re delighted to win the exclusive advertising sales contract for three fantastic voices in youth publishing. Their ability to reach significant numbers of highly-engaged young adults in innovative ways makes them perfect partners."

Focusing on the youth market, w00t claims to reach a quarter of 15-34 year-olds in the UK.

Skiddle News UK

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