The Drum 30 under 30 #21: Ines Nadal, associate director, Ipsos ASI

The Drum 30 under 30 women in digital 2013 highlights the top 30 women under the age of 30 making an impact in digital. Here, we catch up with Ines Nadal, associate director, Ipsos ASI.

The Drum 30 under 30 women in digital is an annual platform recognising the next generation of digital talent. Over the course of the next 30 days we will be running interviews with each of the women profiled, to give more insight into their careers so far, professional achievements, and what they see as the next big game changers in digital.Today's profiled individual is Ines Nadal, associate director, Ipsos ASI.What is your biggest professional achievement so far? Playing a part in developing Ipsos ASI Digital offering, including our in-the-moment research tool; Brand Shout. I’m very proud of Brand Shout because I think that it captures real-time reactions to marketing communications better than anything else we have done before. What is the biggest challenge you've overcome in your career?Reticence to digital change and getting people to embrace the new normal. What's the next game changer in digital?I am very excited about Wearable Technology, which is set to change our relationship with information and technology by digitising the ultimate data source: human beings. Wearable Technology such as Google Glass, tracking bracelets and smart textiles will make social sharing easier, giving consumers more platforms to share parts of their lives online. And more social sharing means more data and a big opportunity for brands to understand this data to uncover insights and engage with consumers. What would you like to be remembered for? Helping clients to tell engaging stories in the digital world, being fun to work with and making the best espresso martinis in town. Who inspires you most professionally or personally? Susan Wojcicki, SVP of Advertising at Google for having a vision of where she wants to go and not giving up, being innovative, bold and not fearing failure. What would you be doing if you weren't doing this? I’d be an anthropologist in some far flung place, a travel writer, or a bartender. Or, ideally, a combination of the three - an anthropologist who travels in search of the perfect drink. . Describe your career to date in five words.Non-stop challenges, learning and fun. This series will run for the duration of October. Yesterday's featured individual was Emma Townley, digital creative, Ogilvy One