Thomas Cook ditches globe logo after 172 years in recovery rebrand
UK tour operator Thomas Cook has dropped its signature globe logo and launched a rebrand featuring a new heart shaped logo.
The logo is accompanied by a new slogan: ‘Let’s go.’
Last year the company faced collapse before being rescued by a last minute rescue by its banks.
The logo, designed by Swedish agency Happy, has been trialled over the last year in Scandinavia.
The rebrand is entitled ‘Project Heart’.