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Andy Murray appoints Aesop to create brand identities for the tennis star and new company 77

Tennis star Andy Murray has appointed Aesop to create a brand identity for him and his recently-formed management company, 77, following an eight-way pitch.

Appointment: Aesop will create two brand identities

The agency has been tasked with creating two identities; one for Murray, which will appear on his sportswear, and one for 77 which will appear on company collateral and touch points.

Martin Grimer, executive creative director at Aesop, said: “His Wimbledon success secured a new chapter for British tennis.

“For us, winning the opportunity to create and narrate his story and deliver an iconic identity for both him and his company is a grand slam.”

Murray’s 77 company was given the title because Murray was the first British man to win Wimbledon in 77 years, a victory he won on the seventh day of the seventh month.