The Co-operative Electrical has launched a Twitter campaign encouraging users to ‘Fight The Price’ to gain discounts on products.
The campaign was created by Holler and customers can visit the Fight The Price website to browse products before tweeting using the hashtag #fighttheprice.
The resulting discount will be calculated based on the number of people who tweet and Indesit washing machines, Hotpoint dishwashers and Samsung TVs are among products included in the campaign.
Pete Jackson, senior planner at Holler, said: “This is about bring the Co-operative’s community ethos to the fore in their social activity, putting people in control and getting them a good deal.”
The discount on products will be revealed on each Friday morning of the campaign – which runs until 20 October – along with a code for customers to redeem the offer.