AppNexus appoints Graham Wylie as senior marketing director EMEA
AppNexus has announced three appointments, including senior marketing director EMEA, as the company looks to expand in Europe.
Graham Wylie has joined AppNexus as senior marketing director EMEA, while Natalia Escribano has been appointed as director of market makers EMEA and Anna Tracey as Northern Europe country group manager.
Announcing the appointments, Nigel Gilbert, vice president of sales, EMEA at AppNexus, said: “AppNexus offers buyers and sellers of online media the most innovative advertising technology to drive their businesses forward. The appointment of Graham, Natalia and Anna will broaden AppNexus' EMEA footprint as we continue to build our business and as well as our commitment to creating a better advertising ecosystem.”
Both Escribano and Tracey will report to Gilbert, with Escribano being tasked to lead the account management team, which focuses on AppNexus’ market-maker segment; while Tracey will be tasked with defining and executing the plan for AppNexus’ brand consolidation in the Northern Europe region as well as providing strategic leadership.
Wylie is set to report to Tom Butta, AppNexus’ CMO, and will focus on growing AppNexus’ profile across Europe.