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Pinterest introduces article pins

Pinterest has announced the roll out of article pins for businesses seeking to drive traffic to the five million plus articles pinned to its website every day.

The new look pins from media sites will carry the headline, author and story description directly on the pin, to make it as simple as possible for users to find and save stories.

In addition the social network has also used a bigger link back to the source, helping draw more ‘pinners’ to the original articles.

Amongst those already signed up for the service are The New York Times, Wall Street Journal and Mashable.

Jon Parise, Pinterest software engineer, said: “Starting today, we’re rolling out a new look for article pins. Articles will now have more information — including the headline, author, story description and link — right on the pin. So, when you find articles about things you’re passionate about, such as science, travel, parenting or health, they’re easier to save and organize on Pinterest.

“You’ll start seeing the new look for article pins on the web now, and on mobile soon. Happy reading, pinners!”