Former TBWA creative director Andrew Charles has been appointed head of art by creative agency Anthem.
Charles will be responsible for developing the ‘big ideas from the shelf out’ approach favouring packaging as a lead for FMCG product campaigns. He brings with him experience from spells at BBDO, Ogilvy and M&C Saatchi.
Charles will report to executive creative director Mark Ringer, who he previously worked with during his time at TBWA in Asia-Pacific.
Ringer said: “He is an art director’s art director who developed the colour separation campaign for M&Ms at BBDO Europe, which became the global look for the brand and won many gongs.
“He will work with all our raft of highly specialised creative talent at Anthem to continue to generate ‘big ideas from the shelf out’.”
Other brands Charles has worked with include Mars, VW, The Economist, Shangri-La, BMW and Mini.