Lloyds Bank has rebranded from Lloyds TSB, with a new TV advert having gone live in an attempt to revitalise the brand on the high street.
The resulting marketing campaign, involving Rufus Leonard, RKRC/Y&R, Proximity and MEC, began roll out during the first episode of the latest series of Downtown Abbey on ITV last night (Sunday 22 September.)
The move to drop TSB from the commercial bank's branding will roll out across its network of 1,300 branches in England and Wales and be supported through poster in branch.
Catherine Kehoe, brand and marketing director for Lloyds Bank, said that the revitalisation of the 250 year old brand was one that it could be proud of.
“This is our chance to offer customers something different by focusing on the moments that really matter in life, whether that is helping our customers buy a first home or helping grow their business. We can do this because we have worked hard to ensure our revitalisation will focus on the needs of people and businesses of Britain," she added.
The rebrand follows the announcement made by Lloyds Banking Group earlier this month to split Lloyds Bank and TSB, although customers will be able to use both banks for everyday banking services in the interim.