TK Maxx has appointed Exponential for its first ever cross-platform ad campaign.
With the aim of increasing the number of visits to its stores and communicating its store locations, TK Maxx’s ads will contain a Google map locating all stores in the user’s proximity overlayed on videos showcasing the brand’s fashion ranges. The ads will run across both desktop and tablet.
“Awareness isn’t an issue for TK Maxx so it’s about generating interest, consideration and ultimately a visit to a store,” explained Niki Stoker, Exponential’s UK managing director. “The target audience has a strong profile – such as Grazia-reading Masterchef fans who are light TV/cinema watchers – so I’m confident we’ll be able to find and target these shoppers with great success.”
The video campaign will run in two phases; autumn and Christmas.