Don’t you care?, a project dedicated to highlighting the dangers of smoking, has unveiled a series of posters crated by BBDO Moscow.
The BBDO Moscow team created a series of posters with laconic design: all posters contain diagnoses of diseases such as lung cancer and impotence, and are printed in search box that looks like a cigarette.
The agency explained: "We want to show people that it's better to be strong enough and give up smoking now instead of finding out life-threatening illnesses later. Today in Russia we can see a definite progress in the fight against tobacco. New anti-smoking law that is active in many countries became legal in Russia just this summer. We believe our society is changing step by step. We want to support this trend by social advertising.”
Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow.