Expedia has unveiled a new campaign looking to make lacklustre tweets more interesting, with TOWIE star Jessica Wright being the first to receive the ‘interesting’ treatment.
Created by Ogilvy & Mather, the Travel Yourself Interesting campaign launched at the weekend with Wright’s tweet “Can't wait for tonight with the girls but hope this rain clears up! Birthday girl tomorrow” being turned into a ditty by The Naked Cowboy.
Andrew Warner, senior marketing director EMEA at Expedia said the campaign hopes to persuade people to seize the moment. He added: “By taking people’s everyday humdrum tweets and transforming them into fun content just by placing them in a quirky new location. With almost instant content generation we are showing, directly and immediately, how rapidly you can transform the mundane to the marvellous through travel.”
Ordinary tweeters will also be encouraged to hashtag their own dull tweets for a chance to win a luxury holiday to Abu Dhabi.
Gerry Human, chief creative officer for Ogilvy & Mather London, said: “This is an outstanding next step in Expedia’s brave and smart avoidance of clichéd travel marketing in favour of a campaign that’s more about what you get out of travel, than where you go. Not only that, the world, let alone Twitter, might even be a better place if everyone was a bit more interesting.”
All #TYI tweets generated by the campaign will link to a YouTube channel where the films can be watched and shared.