Jamie Oliver’s latest restaurant unveiled with Blacksheep

By Ishbel Macleod | PR and social media consultant



jamie oliver article

September 12, 2013 | 2 min read

Jamie Oliver has unveiled Jamie’s Trattoria, his newest restaurant venture, with design by Blacksheep.

The tenth restaurant Blacksheep has designed for Jamie Oliver over a four-year period, the agency was tasked with a no ‘design approach’ as the brand sought to create something relaxed and laid back that would appeal to the local community.

Justin Hardy, director of design and development for Jamie Oliver, said: “We have worked with Blacksheep for years now and were especially impressed with their interpretation of the Trattoria concept and its execution and project delivery.”

The restaurant looks to appeal to all people across the local community; with local noticeboards, book exchanges and board games all used to reinforce the local look and feel.

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Lead Designer, Emma Freed of Blacksheep, commented on completing the project on a tight schedule: “Although we didn’t fully appreciate it at the time, this process in itself actually served to add to that slightly ‘scattered’ charm we were trying to create. Our vast experience of working with the Jamie’s brand meant we were well aware of Jamie Oliver’s passion for all things authentic and natural, which underpinned much of what followed.”

Jamie’s Italian wanted to create a smaller, more intimate dining experience for their new venture in Richmond.

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