Toyota appoints first UK marketing director in 2 years

Toyota has promoted Chris Hayes to the newly created role of UK marketing director, having previously scrapped the role in 2011.

Hayes, who was previously general manager for the car marque’s vehicle marketing division since May 2011, will now be responsible for driving product marketing and communication in the UK.

His role marks the latest stage in a company-wide restructure, which saw the departure of the previous UK marketing director John Thomson two years ago.

Thomson’s remit was split across Hayes’ former role and general manager for marketing communications.

Hayes said: “The Toyota brand is at an exciting point and I’m thrilled to be leading the UK team as we seek to grow our share of the UK market. I believe we have a range of cars that cater to a broad spectrum of consumer types and our dealer network gives some of the best service in the industry. This is central to our continuing success.”

Hayes has held a variety of senior roles at Toyota GB sine he joined the brand in 2003. Prior to joining Toyota in 2003 Hayes spent seven years at Ford UK, after being recruited as part of its graduate leadership programme.

Earlier this year Toyota revealed a seven-figure, year-long partnership with music video and entertainment platform Vevo, to promote is Aygo model.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.