Shearings to launch new TV campaign
Shearings is set to launch a ‘Keep Making Memories’ campaign with TV spots scheduled on ITV3 and Challenge TV.
Campaign: The Shearings ad was created by BJL
The campaign was created by BJL and focuses on the adventurous aspect of holiday making and aims to drive brochure requests, bookings online and bookings via travel agents. The TV ad is the first from BJL for Shearings although the agency has worked with the brand previously on brand image and messaging.
Chris Barker, head of marketing at Shearings, said: “We’re delighted with the results of BJL’s first DRTV ad for us and all the hard work and creative effort that went into carving out a territory that perfectly portrays our offering and ambition for our target market.”
The ad will launch today (9 September) and run for three weeks.
MEC was responsible for the campaign’s media strategy.
Content created with:
THE BJL GROUP
BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...
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MEC
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