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Vodafone

Vodafone unveils new Power of Red brand identity with The Brand Union

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By Ishbel Macleod, PR and social media consultant

September 5, 2013 | 2 min read

Vodafone has unveiled a new visual brand identity, Power of Red, which is set to be introduced across Vodafone’s markets over the next few months.

The Brand Union’s teams in Singapore, Stockholm, London and New York, alongside digital brand consultancy partner Digit, were tasked with developing a new visual identity that was unique, adaptable across Vodafone’s markets, future-proof and modern.

Wally Krantz, worldwide executive creative director, The Brand Union, said: “This has been by far one of the most exciting visual identity projects that we've worked on, engaging the full breadth and capability of The Brand Union's global network. Considering the sheer size and scale of Vodafone's operations and its wide reaching, international consumer base, we believe this new visual identity talks to each and every individual connected to Vodafone in a more compelling, human and motivating way.”

The identity focuses on a flexible rhombus shape that anchors to the Vodafone roundel.

Vodafone group brand director Barbara Haase, said: “Our new visual brand identity is a true representation of Vodafone: never static - always moving - and ensuring that our technology empowers everyone who uses it.”

Vodafone

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The Brand Union

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