Droga5 Europe lands global Strongbow business as first account

Heineken has appointed Droga5 Europe to handle its global Strongbow apple ciders business - the agency's first account win since its opening in June.

Heinken has appointed new shop Droga5 Europe to Strongbow

As the brand's agency of record, effective immediately, London-based Droga5 Europe will be responsible for "introducing and developing" Strongbow in a number of international markets.

However Strongbow's UK advertising will continue to be held by St Luke's.

"The agency’s creative firepower combined with its understanding of our business strategy made them our clear choice for a partner in building the Strongbow Apple Ciders brand globally," said Hans Böhm, global marketing cider director for Heineken, in a statement.

Headquarted in Manhattan, Droga5 has won no shortage of admirers and major clients - including Coca-Cola, Motorola and Mondelez International - since its launch in 2006.

Although this is the first notable client win for its London office, it has been staffing up heavily since its arrival on these shores this summer. Kevin Dundas was poached from 180 Amsterdam as CEO and TBWA's head of strategy, Toto Ellis, will be joining Droga5 Europe in a similar post next month.

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