Great Lengths appoints Turn Key to handle marketing, PR and digital activity


By Jennifer Faull | Deputy Editor

September 4, 2013 | 1 min read

Great Lengths, a hair-extension brand, has appointed integrated marketing agency Turn Key to manage its marketing, PR and digital activity.

Turn Key has been tasked with delivering an integrated PR and marketing strategy to refine the brand, which supplies to 900 hair salons across the UK, and increase awareness to the consumer and trade markets.

The strategy will include a strong focus on media relations and celebrity targeting as well as promoting the launches of new products, training courses, brand ambassadors and events.

In line with the marketing strategy, the agency has also been appointed to design and build a new consumer-facing website.

“We were thrilled to find an integrated creative agency of such high calibre here in Leeds. I am confident that with Turn Key’s expertise and support, we can continue to raise our profile in the market and strengthen our reputation as world leaders in hair extensions,” said Carol Leo, managing director of Great Lengths.

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