Timely Golden Wonder campaign capitalises on the conversation around Gareth Bale’s £85m move

Golden Wonder launched a timely campaign yesterday around Gareth Bale’s record-breaking transfer to Real Madrid.

Rather than mocking something up and having it sit in the office until the announcement, Golden Wonder ran with the idea of a tweet wall outside White Hart Lane and driving around North London which displayed a running stream of good wishes from Spurs fans to Gareth Bale.

The day-long campaign resulted in over 450 tweets using the #goodluckgareth hashtag, the majority of which were positive.