Majestic Wine revamps website as part of multichannel strategy

Richard Weaver, e-commerce director at Majestic Wine, said: “When customers shop online with us, they are actually shopping with their local Majestic store, so they get all the benefits that this brings in terms of an expanded range and passionate customer service.

“These new ways of personalising our customer experience are being achieved by joining up the channels to make the entire shopping journey more relevant to the individual.”

Customers can review and rate wines, and can also limit searches to only show wines with a minimum rating from other customers.

The specialist wine retailer will also access customer data and purchase history to send out a personalised autumn print promotion which will be tailored according to the types of wine each customer tends to buy. For example, if their online purchase history suggests they enjoy wine from Spain, the promotion will feature predominantly Spanish wines.

Allyson Tremblay, UK sales director at SDL Fredhopper, said: “Wine is a product with many attributes that can be used to make a selection. Different people search for wine in different ways; some are oriented by geography, while others may look for a specific grape variety, positive ratings or have a very fixed budget in mind. We are making sure that customers are able to navigate the Majestic Wine catalogue as effortlessly as possible – this means providing a truly flexible browsing experience.”