The Beans Group launches new brand Voxburner
The Beans Group, owners of the student website studentbeans.com, has launched a new independent brand, Voxburner, to house research reports and events such as Youth Marketing Strategy and the Youth 100.
The new company will report on the new generation and focus on youth consumer insight that helps brands and agencies shape strategy, product development and communications.
Led by head of insight, Luke Mitchell, who ran youth marketing consultancy Reach Students, Voxburner has also appointed Gerard Ward, previously of Time Out, as editor.
Mitchell said: “It was clear from the success of the groundwork of The Beans Group’s research and the popularity of events that brands and agencies had an appetite for a dynamic new service. We’re committed to delivering daily website insights, monthly specialist reports backed by fresh research and a schedule of unique events. The name Voxburner comes from opinion and voice - ‘Vox’ - and the idea of ‘burning’ data to create digestible insights. The team is excited to be launching officially after building up content over the past few months.”
Simon Eder will head up the events in his role as commercial director, having held the same role at The Beans Group since 2012.