UK government promotes fact that film is GREAT in new campaign stage with Radley Yeldar

The latest stage of the Britain is GREAT campaign has been unveiled, with a series of posters created by Radley Yeldar featuring BAFTA winner Olivia Colman, Star Wars director George Lucas and the multi Oscar-nominated John Hurt.

The agency worked with VisitBritain, UKTI, the Foreign and Commonwealth Office, the British Council, DCMS and the Cabinet Office; as well as collaborating with BAFTA and the BFI.

Ed Vaizey, UK Minister for Culture, Communications and Creative Industries, said: "These posters are a fine addition to the huge range of images that we are using in the GREAT campaign in different markets around the world. Our home-grown creative industries - and the British film industry in particular - are a real success story and it's great to see this highlighted in the new campaign."

In total, the campaign will promote 15 UK writers, actors, directors and producers.

Radley Yeldar was appointed as lead creative agency following the creation of the GREAT campaign and was given the on-going challenge of deepening the GREAT brand and making it work harder across a new range of executions.

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