Sequel UK appoints OMD to handle media planning for Guess Watches and Guess Jewellery
Sequel UK has appointed OMD to handle the media planning and buying for its Guess Watches, Guess Jewellery and Gc Watches brands.
OMD UK will help to develop the communications strategy for the portfolio, with a £1m campaign set to launch for two months over the Christmas period.
Katrina Lawton, retail marketing manager at Sequel UK, said: “As award winning experts in their field, we are looking forward to our partnership with OMD UK on our very first Nationwide TV campaign in the lead up to the holiday season.”
This will be the first TV campaign for the brand.
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