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By Ishbel Macleod, PR and social media consultant

August 30, 2013 | 1 min read

Samsung has unveiled the second in a series of ad as part of its Companies campaign, created by Jam.

The campaign, which looks to promote the Galaxy S4, launched its first ad earlier in the month featuring skateboarding legend Richy Carrasco.

The new ad stars Mary Ho, ‘the grandma of rock’, who stays connected using the Galaxy S4, Sound and Shot and Group Play.

The campaign urges consumers to tweet their own tales using the hashtag #companionstories.

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