Marketing Weak: One Direction perfume ad is a stinker

At the risk of mobilising the band's army of Directioners, it is impossible not to detect the distinct whiff of cheese eminating from One Direction's perfume ad - and we don't think it's coming from Liam's feet.

The ad features the boy band sniffing the notes of their new scent - wild berries, pink grapefruit, jasmine petals and freesias. No doubt they'll soon be smelling the sweet scent of money too - because no matter how bad we say this ad is, the teenage longing for all things 1D is so strong the lads could lend their name to any old tat and it would probably fly off the shelves.