Re/Max appoints Leo Burnett as lead creative agency
Re/Max Holdings has announced the appointment of Leo Burnett to handle its 2014 national advertising campaign.
Set to launch in January, the campaign will encompass network TV, cable TV, radio, digital, social media, out-of-home and print advertising.
Margaret Kelly, Re/Max CEO, said: "We are very impressed with The Leo Burnett Group's perspective on the Re/Max brand and the dynamics of the current housing market. Together, we'll be able to creatively demonstrate the Re/Max difference through the superior customer service of our sales associates."
The account will be managed by a Chicago-based, multidisciplinary team that will lead all creative, brand positioning and strategy for the company.
Gustavo Razzetti, EVP managing director of LAPIZ, an agency of the Leo Burnett Group, said: "The face of the American consumer continues to evolve, especially in the housing market. As baby boomers become empty nesters and downsize, and emerging groups such as millennials and Latinos aspire to be homeowners, there will be considerable growth potential for Re/Max."
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