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The Drum

Ad of the Day: ancestry.co.uk - Family Tree

This beautifully crafted ad makes the prospect of looking up your ancestors pleasantly appealing. And easy, too. After all, no one wants to take it upon themselves to slog up and down the country on behalf of other uninterested family members, only to find they issue from a long line of drunks, nutters and serial killers.

Agency: VCCP

Creative Director(s): Colin Byrne

Creative Team: Bella Cabral / Fred Aramis TV Producer: Carly Parris Film Prod Co: Mustard

Director: Sam Miller

Producer: Nick Papworth

Executive Producer: Matt Hichens

Dir of Photography: Ben Smithard

Post-Prod House: Coffee & TV

Editing House: tenthree

Editor: Quin Williams